My first KLW project was coordinating a Daily Journal firm feature profile. 

The project was so successful that partners hung a 4' x 3' blowup of the article in the office.

Worked with publishers to interview partners for a paid editorial.

It appeared in an issue of Forbes and Fortune magazines. 

Read more about it on the Kimura London & White blog.

To qualify for the list, a business must:

I oversaw the design of the print ads purchased in the Orange County Business Journal and Orange County Bar Association magazines.

KLW partnered with Greenberg Gross in a venture called Fight for Survivors.

The partnership's purpose was to reach Mandarin and Japanese-speaking audiences about filing sexual assault claims prior to the December 31, 2023 expiration of a CA statute.

Partnership outcomes:

• Videos produced so firms could promote to respective audiences.
• YouTube campaign promoted videos to audiences in Southern California.
• Mandarin campaign received 100,000 views, with $2,100 spent on paid media.

The video features managing partner William O. London speaking Mandarin.

He shares personal insights revealing his motivations for practicing law.

View the video on YouTube.

The firm owns a website on JapaneseSpeakingAttorney.com for its Japanese clients.

The firm's Chinese clients needed its own website. I worked closely with Taisuke Inui of Samurai Web Works, designing ChineseSpeakingLawyer.com.

The goal was accomplished with great style (and is ADA-compliant).

When you spend $30 per click for Google ads, you need the get the most out of your advertising.

If 3 out of 10 clicks turn into 3 unique phone calls or form submissions, you are converting at 30%.

Using the $30/click example, 10 clicks at this rate costs $300.

• $300/3 unique callers = $100 per lead

Increasing the conversion rates of a landing page can decrease the cost of a marketing campaign by 50%.

For example, if a landing page converted at 60% (instead of 30%) and we assume the cost per click is the same, here's how the math works out:

• $300/6 unique callers = $50 per lead

The skills I use to craft profitable marketing campaigns for legal advertising are applicable to many industries.  

This is a landing page I designed for a cosmetic surgery medical center.

Running this retargeting video ad taught me two things.

1. Video ads are extremely effective when shown to middle-of-funnel audiences.
2. With my target audience, I learned that if I could make them laugh, then building relationships becomes simple to do.

HarbardUniversity.com was created to be a resource hub for legal marketers.

Works in progress:

• organizing interviews
• blog articles
• PDF guides
• YouTube tutorials
• adding to the legal marketing wiki