Empowering teams with concrete marketing results

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a Legal Marketer's biography

Who's Brian Keleman?

I create powerful marketing strategies to drive long-term growth for law firms.

  • My approach is activating and integrating feedback from both internal and external clients  then transforming insights into golden opportunities.
  • I ensure every effort is impactful and results-driven by acting on feedback and measuring improvements.
  • My standard for excellence is guided by one thought: "I bet we can be just a bit more compelling."

This mindset fuels my passion for continuous improvement and innovation in the legal industry.

My personal mantra:

"To be a man requires constant revision like correcting a writing.

That's when the seemingly impossible becomes increasingly probable."

Brian Keleman Headshot About
Results
DETAILS

Customize metrics to create your story

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POWERFUL FEATURES

Here’s all the good stuff

Reliable system

From direct integrations with card networks and banks to checkout flows in the browser, we operate on and optimize at every level of the financial stack.

50+ integrations

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Intelligent optimizations

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Intuitive design

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PEOPLE

Meet our team

Danielle Santiago

Co-founder
CEO

Nicole Lu

Co-founder
CTO

Anthony Barr

Executive Director
COO

Holly Reyes

Creative Director

Gabriel Lewis

Product Lead

Theo Patel

Senior Developer

One tool for all your metrics

Recent recommendations

how others describe working with him

“ I had the pleasure of working with Brian while he was marketing director for our law firm. Brian brought a complex understanding of legal marketing to the table and knows how to connect with clients. He took ownership of everything he worked on with no task being too big or too small. I am grateful we collaborated on several projects.”

“I was recruited by Brian to create marketing videos for KLW Law. Brian approached me with a clear and concise vision and direction. Working under Brian's leadership, it was clear that he is equally as gifted at vision casting as he is at executing. He wears many hats and does it extremely well. Brian does not hesitate to jump in and roll his sleeves up. I am honored to have had the opportunity to work and create under his direction.”

a ("legal marketing") timeline

the dream internship

Brian landed an opportunity to volunteer at the Public Law Center.

Public Law Center Annual Auction 2010

It was his first encounter seeing attorneys working towards a single mission: 

"providing access to justice for low-income and vulnerable residents."

Today, the Public Law Center continues to be a beacon of hope for those seeking access to justice.

Please donate here: https://www.publiclawcenter.org/support-us/

#AccessToJustice

Public Law Center logo 

 

world's "most" original company name goes to...

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In 2013, Brian started a social media marketing agency.

After joining a group of local business marketers, he channeled his talents helping local law firms grow their book of business.

This included family, personal injury, criminal defense, and social security and disability rights law firms.

This is where he developed expertise in managing Google pay-per-click campaigns, Facebook Ads, and other paid channels.

To meet growing demands, he sourced help from talent, both locally and internationally.

In 2018, to condense his knowledge into a single medium, he wrote a 50-page ebook titled The Rainmaker Method.

Rainmaker Method book cover

first of his kind

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On the eve of a new year, Brian accepted an offer to be Kimura London & White's first marketing coordinator. Official start date: January 3, 2023.

He managed the firm's advertising spend and budget.

He also oversaw the marketing reaching their Spanish, Mandarin, and Japanese-speaking clients, though he did not speak any of these languages.

These marketing campaigns include (ranked by cost, effort, and output):

  • SEO and Google Performance Max paid search engine ads
  • YouTube paid advertising
  • Media relations
  • Business development
  • Christmas gifting project
  • Print advertising
  • Charity and event sponsorships
  • Google My Business optimization
  • Email marketing
  • Social media management
  • Referral management
  • Press releases

During his tenure, Brian's professional journey blossomed into a profound curiosity for commercial litigation, intellectual property rights, privacy laws, and artificial intelligence.

He became fascinated with the limitless possibilities of applying artificial intelligence to improve outcomes with:

  • legal court systems,
  • DEI-empowered recruiting,
  • and a whole host of unimagined use cases.

This improves access to justice for all as spoken in the Pledge of Allegiance each day.

Cool-US-Flag-Picture-Harbard-University

#JusticeForAll

did he really?

Brian met a legal marketer whom he found authentic and funny. Brian was advised to join the Legal Marketing Association, and today, he is a member.

Impressed by the treasure troves [of value] provided for both, aspiring and current legal marketers and legal service providers - he started Harbard University.

Her mission: To help LMA members teach practical, "future-proof" legal marketing strategies, tips, and insights that are unlikely automated soon with artificial intelligence.

He hopes this website encourages others to join the Legal Marketing Association.

Consider a membership here: https://legalmarketing.org/Join-LMA

LMA logo cropped

https://www.linkedin.com/in/bhkmarketing

Let's connect on LinkedIn.

Brian H. Keleman